Brigade Showcase 19th edition runs 10–11 October at Bengaluru's Brigade Gateway campus

What happened

Brigade Group, through Brigade Enterprises Limited, announced the 19th edition of Brigade Showcase, its flagship property expo. The event is scheduled for 10 and 11 October 2026 at the Sheraton Grand on the Brigade Gateway Campus in Bengaluru. The announcement was posted on 9 October 2026 at 20:57:49 IST.

The company says the edition coincides with its 40th anniversary. Brigade is based in Bengaluru and was founded in 1986 by M. R. Jaishankar, who is its Executive Chairman.

According to the announcement, the expo will show more than 15 residential Brigade projects across four cities, priced from ₹97 lakh to ₹25 crore. It will also feature several new project launches. The release does not name these launches, and no launch dates or project-level details for them were disclosed.

Offers and terms

The company says homebuyers can get offers on premium homes with benefits of up to ₹12 lakh. It also says a 40% waiver applies to other charges, including clubhouse, maintenance and infrastructure charges, on select projects. The company's X post states that T&C apply and that the offers are applicable on select projects only. The exact list of eligible projects and the full terms were not in the material reviewed.

Visitors can also enter a lucky draw for an iPhone 18 Pro. The company's invitation page describes the expo as “2 best days to buy a home”. That is Brigade's own wording and is not an independent assessment.

Smarajit Mishra, Senior VP – Marketing and Customer Experience, said the company's focus remains on customer needs, construction quality and sustainable design, and that he looks forward to welcoming homebuyers and investors.

Projects listed on the 2026 showcase page

Brigade's 2026 showcase page lists several projects with starting prices, configurations and RERA numbers. The page layout is mixed, so the figures below should be checked against the Karnataka RERA portal before any decision is made.

The Belvedere starting price of ₹97 lakh matches the lowest price in the expo announcement. The announcement itself does not name the projects shown on the stands.

Venue and access

The expo is held at the Sheraton Grand on the Brigade Gateway Campus, which the company describes as including Orion Mall, Columbia Asia Hospital, the Sheraton Grand Hotel and residential towers. A listing for the Sheraton Grand gives its event space as 640 sq m, with capacity for up to 800 guests theatre-style and a 640 sq m pre-function area. That figure comes from a venue listing, not from the organiser.

Property listing sites give Yeshwanthpur Metro Station and Sandal Soap Factory Metro (Green Line) as nearby transit access. These are listing-site details and were not confirmed by a news source. Opening hours and entry terms for the 2026 edition were not found in the material reviewed.

Context: earlier editions and the company's wider plans

This is the 19th edition. Brigade has run the showcase since its 17th edition in 2024, when it was held from 9 to 11 August 2024 at the same Sheraton Grand venue, with over 20 projects priced from ₹49 lakh to ₹21 crore across Bengaluru, Chennai and Hyderabad. The 18th edition was held in August 2025 and showed five new project launches across Bengaluru and Chennai. A Chennai edition took place in 2025.

On 8 October 2026, Brigade announced a plan to invest about ₹40,000 crore over three years, reported by several outlets. About 70% is to go to residential, 20% to office and retail, and 10% to hospitality. The plan was reported before this expo announcement and is not new in this story. Brigade has also said it is reducing its dependence on Bengaluru by growing its presence in Chennai and Hyderabad, and that it has not set a timeline for entering Mumbai.

What it means for buyers and investors

For buyers, the expo puts several Brigade projects in one place, at prices from ₹97 lakh. The offers are real only where the company says they apply, and they are limited to select projects under the stated terms. Buyers should ask for the written offer letter, check which charges the 40% waiver covers, and confirm each project's RERA registration on the Karnataka RERA portal before comparing prices.

For investors and the market, the announcement is a sales and marketing event from the developer. No independent analyst comment on the expo was found. The offers and new launches are framed by Brigade as a festive-season opportunity, and that framing should be read as the company's view.

What is not yet known

• The names, locations and launch dates of the new projects.
• Opening hours and entry terms for the 2026 expo.
• Which projects qualify for the ₹12 lakh benefit and the 40% charge waiver, and the full terms.
• Sales figures or bookings from the expo, which are normally not published.
• Any dates for editions in other cities after this one.

What happens next

The expo runs on 10 and 11 October 2026 at the Sheraton Grand, Brigade Gateway Campus, Bengaluru. Offers apply to select projects, subject to the company's terms. Brigade has not published a post-expo report, so results will only become clear if the company or the press reports them later.