Sponsorship News
Bengaluru FC extend back-of-shirt deal with Century Real Estate for 2026-27 ISL season
Bengaluru FC, the Indian Super League club, has announced that Bengaluru-based developer Century Real Estate will remain its back-of-shirt sponsor for the 2026-27 season. No fee, duration or other financial terms were disclosed.
| Announcement date | 9 October 2026 (Sportsmint Media report) |
|---|---|
| Sponsor | Century Real Estate Holdings Pvt. Ltd., Bengaluru |
| Scope of renewal | Back-of-shirt sponsorship for the 2026-27 ISL season |
| Financial terms | Not disclosed in the sources reviewed (no fee, value or end date reported) |
| Earlier deal | 13 February 2026: named Principal Sponsor and back-of-jersey partner |
| Opening match | Bengaluru FC 3-2 Sporting Club Delhi, 10 October 2026, Sree Kanteerava Stadium |
| Century sales bookings | Rs 1,062 crore in the July-September quarter, against Rs 452 crore a year earlier (year not stated in the source notes) |
| Century debt raised | Rs 1,850 crore, to fund ongoing and upcoming housing and commercial projects |
What happened
On 9 October 2026, Bengaluru FC announced that it had continued its partnership with Century Real Estate. The brand will remain the team's back-of-shirt sponsor for the 2026-27 Indian Super League season. The club also posted the renewal on its social media channels.
The club's post said Century 'will remain our back of shirt sponsor' for the season and used the tag #MGISL13. The announcement did not include a deal value, fee or contract length. No end date was reported.
Background: the February 2026 deal
The renewal follows a deal announced on 13 February 2026. At that time Bengaluru FC named Century Real Estate as one of its Principal Sponsors and an exclusive back-of-jersey partner. The February release also described stadium visibility, fan engagement zones and integrated digital campaigns, beyond jersey branding.
Ravindra Pai, Managing Director of Century Real Estate, said in February that Bengaluru has always been at the heart of what the company does, and that the partnership reflects a shared connection to the city. Karan Yadav, Chief Commercial Officer of JSW Sports, also commented on the club; the full quote was not retrieved for this report.
The club's view
In its October 2026 announcement, the club said the partnership provides stability to its sponsorship lineup for the 2026-27 season. The club has said it will aim for the league title in the forthcoming MG ISL season.
Opening fixture
Bengaluru FC opened the 2026-27 season at home against Sporting Club Delhi on 10 October 2026, at 5:00 pm IST, at Sree Kanteerava Stadium in Bengaluru. Bengaluru FC won 3-2. Menno Koch scored the winning goal in the 89th minute, according to an IANS report dated 10 October 2026.
Sporting Club Delhi CEO Dhruv Sood said the first game of a new season is always an important moment. The stadium has a listed capacity of 25,810 according to Wikipedia.
About the sponsor
Century Real Estate is a Bengaluru-based developer. Its company website states that it was established in 1973 and describes itself as one of Bengaluru's leading professional real estate companies. Founders named in press coverage are Dr. P. Dayananda Pai and Mr. P. Satish Pai. Ravindra Pai is Managing Director and Mahesh Prabhu is CEO, according to Business Standard.
The company states it holds a land bank above 3,000 acres and a development portfolio of over 20 million square feet. Its own pages cite 'over 50 years' of experience, while another listing cites 'over 40 years'; this report uses the 1973 founding date.
Century reported sales bookings of Rs 1,062 crore in the July-September quarter, against Rs 452 crore a year earlier. The source notes do not state the year of that quarter, so the comparison period should be checked against the original report before citing it.
The company has raised Rs 1,850 crore of debt to expand its business, which it says will fund ongoing and upcoming housing and commercial projects. Business Standard also reported a Rs 14,000 crore gross development value plan backed by Rs 1,850 crore from investors, led by Ares Asia and SC Lowy, dated 22 May 2025.
Recent projects and plans
Business Standard reported in November 2025 that Century had launched a mixed-use project in East Bengaluru with an estimated gross development value of Rs 3,000 crore. The site is about 14 acres off the Outer Ring Road, with 1.7 million sq ft of residential space (750 apartments) and 0.5 million sq ft of commercial and retail space.
Century has also said it plans to invest over Rs 3,500 crore in Bengaluru office space over five years. The date of that plan is reported inconsistently across sources (September 2024 in one listing, July 2025 on the company's news page), so it should be treated as undated until verified.
Officials have said the company's focus is shifting to North Bengaluru because of infrastructure and Metro construction. Its earlier projects were on Banerghatta Road, Indiranagar, MG Road and the Central Business District.
What it means for buyers, investors and the market
The renewal is a sponsorship arrangement. No project approval, sales launch, price change or RERA filing is part of it, so it does not change any home price, booking term or possession timeline.
No source reviewed reported an effect on home buyers or on the local property market. Financial terms of the sponsorship were not disclosed, so its cost to the company cannot be assessed from public information.
What happens next
The sponsorship runs for the 2026-27 season. No end date or later extension has been announced.
Frequently asked questions
What did Bengaluru FC and Century Real Estate announce?
On 9 October 2026, Bengaluru FC announced that Century Real Estate will remain the team's back-of-shirt sponsor for the 2026-27 Indian Super League season.
How much is the sponsorship worth?
The financial terms have not been disclosed. No fee, deal value or contract duration was reported in the sources reviewed.
Is this a new sponsorship?
No. Century was first named a Principal Sponsor and back-of-jersey partner on 13 February 2026. The October 2026 announcement continues that arrangement for the 2026-27 season.
Does this affect home buyers in Bengaluru?
The sources reviewed do not link the sponsorship to any project, price, launch or approval, so no direct effect on buyers was reported.
Where does Bengaluru FC play its home matches?
At Sree Kanteerava Stadium in Bengaluru, which has a listed capacity of 25,810 according to Wikipedia.