Ashneer Grover's DLF Camellias Vlog Sparks Talk of ₹100 Crore Flats in Gurugram

What happened

On 17 October 2026, entrepreneur and former Shark Tank India judge Ashneer Grover posted a vlog that toured the DLF Camellias complex in Gurugram's Golf Links area. The vlog showed residential facilities and common areas available to residents. Brut reported the vlog's date, and BusinessToday published its report on 19 October 2026.

Grover said the apartment he owns in the complex is leased out and that he lives in Delhi. He said he cannot show the flat itself while it is tenanted and will give a tour of the interior once the tenants move out. He did not give a date for that.

Given the amenities, Grover said the apartment could easily sell for over ₹100 crore. Reports on the vlog put his net worth at over ₹900 crore. The vlog is a personal account by a private owner. It is not a DLF announcement, and no sale of Grover's flat was reported.

What the tour showed

Grover described the Golf Links area as having three residential societies, with DLF Camellias as one of them. He pointed to private roads inside the complex. The complex sits beside a golf course, and a walking track of more than one kilometre runs alongside it, according to Deccan Herald's account of the vlog.

He praised the greenery and the number of gardeners, calling it just amazing. Facilities shown on the tour included:

• A snow room, an indoor pool and a jacuzzi, plus wellness spaces (Brut)
• A clubhouse with dining areas, a bar, games facilities and meeting spaces for residents (Brut)
• Tennis and squash courts, table tennis and a padel court (Deccan Herald)

Grover said he uses the club facilities even though he does not live in the flat.

The project and its listed details

DLF The Camellias is a ready-to-move luxury residential project by DLF in Sector 42 on Golf Course Road. It is part of DLF Phase 5 / Golf Links. Listings describe 4, 5 and 6 BHK apartments and penthouses, though the exact sizes, unit counts and tower counts differ from one listing to the next.

• Unit sizes in listings range from about 7,200 to 16,500 sq ft.
• Listings describe the project as holding LEED Platinum green certification.
• The architect is listed as Hafeez Contractor.

Listing prices are asking figures from brokers and portals and should not be read as DLF's own price list. Resale rates quoted by analyst and listing sites for 2026 are also not official registration data.

Price benchmarks already on record

Several registered deals at the project have already been reported in the press:

• A 16,290 sq ft penthouse was registered at ₹190 crore on 2 December 2024, with about ₹13 crore in stamp duty, according to registration documents cited in press reports.
• Four ultra-luxury units were registered for over ₹270 crore in September 2025, per Business Standard's coverage.
• A UK businessman bought a ₹100 crore flat in DLF Camellias, reported by Business Standard on 21 August 2025.

These are completed sales. Grover's ₹100 crore figure is an opinion about what his own flat could fetch. It is not a registered transaction.

DLF's wider position

DLF reported a 15 per cent year-on-year fall in consolidated net profit to ₹1,180.09 crore for the September 2025 quarter. Its sales bookings reached a record ₹21,223 crore in the previous fiscal year, as reported in August 2025. In its 2023 quarterly results, DLF said The Camellias had seen healthy demand.

DLF's later ultra-luxury project at the same location, The Dahlias, had sold 221 units worth about ₹15,818 crore up to the September 2025 quarter, according to DLF's investor presentation as reported by Business Standard.

What it means for buyers and investors

The vlog is one owner's view of the lifestyle on offer. Grover framed buyers as paying for a whole way of living, not only for the apartment. That framing is his own. The vlog did not change any listed price, and no market impact from it has been reported.

For buyers, the useful checks are the registered transactions, the project's approved plans and the RERA status of the specific tower and unit, all of which should be confirmed directly before any purchase. For investors, the documented sales above show what buyers have paid at the top of the market, while the wide spread in listing prices shows how little a single asking figure tells you.

What comes next

Grover has said he will show the interior of his flat after the tenants vacate, with no date given. DLF has not announced any dated next step for The Camellias. Any new launch, price list or registration at the project would come from DLF, the state registration authority or reported deal documents, and buyers should treat those as the primary references.