Retail Campaign
Elan Group Runs 'Diwali, The Wonder of Light' Festive Campaign Across Four Gurugram Malls
Elan Group has launched 'Diwali, The Wonder of Light', a festive programme running across four of its Gurugram malls through early November 2026. The campaign combines cultural performances, workshops and retail activity, and it concerns existing retail destinations rather than any residential project.
| Developer | Elan Group, founded 2013 and based in Gurugram |
|---|---|
| Malls covered | Elan Epic (Sector 70), Elan Miracle (Sector 84), Elan Town Centre (Sector 67) and Elan Mercado (Sector 80) |
| Campaign reported | Late October 2026, with events from 17 October 2026 |
| Events already held | Garba and Dandiya on 17 October at Elan Miracle and Elan Epic; Dhunuchi dance on 18 October; Ramayan musical performance on 20 October |
| Upcoming events | Karwa Chauth events on 27 and 28 October; Sufi performances on 29 October; Halloween-themed décor at Elan Epic on 30 October; Diwali workshops, magic show and pottery at Elan Epic on 6 November; Diwali celebrations at Elan Miracle and Tanoura dance at Elan Mercado and Elan Town Centre on 7 November |
| Named Elan official | Vidhi Attri, Head-Marketing, Elan Group |
| Tenants named in the programme | Spezia Bistro, Mystery Rooms 2.0 and Dhaba Estd. 1986 |
What happened
Elan Group has launched its festive campaign, 'Diwali, The Wonder of Light', across four of its malls in Gurugram: Elan Epic in Sector 70, Elan Miracle in Sector 84, Elan Town Centre in Sector 67 and Elan Mercado in Sector 80. The campaign was reported in late October 2026.
The programme is built around events rather than discounts alone. It includes cultural performances, festive workshops, family activities and live entertainment, along with themed installations and festive décor at all four properties. Visitors can also see new store launches, festive pop-up markets, gifting options, seasonal offers and food and beverage experiences. The stated aim is to give visitors more than a shopping trip.
Vidhi Attri, Head-Marketing at Elan Group, is the named company spokesperson. In comments carried in the coverage she said: 'Festive occasions present an opportunity to reimagine retail destinations.'
Events already held
- 17 October 2026: Garba and Dandiya at Elan Miracle and Elan Epic.
- 18 October 2026: Dhunuchi dance.
- 20 October 2026: Ramayan musical performance.
Upcoming dates
- 27 and 28 October 2026: Karwa Chauth events with live music and mehendi artists. The reports name all four malls for these dates but do not specify which venue hosts which day.
- 29 October 2026: Sufi band performance and Sufi whirling dance.
- 30 October 2026: Themed décor at Elan Epic ahead of Halloween.
- 6 November 2026: Diwali workshops, a magic show and a pottery experience at Elan Epic.
- 7 November 2026: Diwali celebrations at Elan Miracle, and Tanoura dance at Elan Mercado and Elan Town Centre.
No end date for the overall campaign has been reported beyond the events listed above.
The malls and their locations
Elan Epic sits on SPR Road in Sector 70, close to NH-8 and Golf Course Extension Road. Elan Town Centre is on Sohna Road in Sector 67 and has large double-height shops on its ground and first floors, an upper-floor food court and a four-screen PVR multiplex. Elan Mercado is in Sector 80 on NH-8. Elan Miracle is in Sector 84.
Elan bought 4 acres in Sector 70 for about ₹100 crore in 2018 to develop a luxury retail and shopping mall, according to a PTI report from 25 October 2018. That land is where Elan Epic was built.
Context: the same four malls, last year and the year before
Elan ran a festive campaign across the same four malls in 2025. The 2025 programme, 'Dreamदिवाली – A Chapter of Festivities', was announced on 1 October 2025 and ran a month-long calendar that began with Dandiya Nights on 27 September 2025.
A Diwali press release from Elan Malls dated 30 October 2024 also named the four malls. It quoted Atamjot Singh, VP-Leasing, and described the malls as offering retail experiences combined with festivities.
What it means for buyers, investors and the market
The campaign is retail-facing. It promotes footfall, tenant activity and visitor engagement at existing malls. It does not concern residential sales, pricing or possession timelines for any Elan housing project.
For investors in Elan's retail assets, the programme shows the group keeping its malls active with events and tenant launches during the festive season. Sales, revenue, footfall or occupancy figures for the campaign have not been published, so its commercial effect cannot be measured from the public record.
About Elan Group
Elan Group was founded in 2013 and is based in Gurugram. Its portfolio covers 15 projects across residential, retail, commercial and hospitality uses, spread across Gurugram and New Delhi. Rakesh Kapoor is listed as group chairman in a 2026 industry report on a construction contract the group awarded to Tata Projects.
Recent Gurugram activity includes the World Earth Day Run 2026 held at Elan Mercado on 19 April 2026, the start of construction at Elan The Statement in Sector 49 on 1 May 2026, and the JW Marriott hotel and residences announced for Sector 106 on Dwarka Expressway on 24 August 2026.
Frequently asked questions
What is the Elan Group Diwali campaign?
'Diwali, The Wonder of Light' is a festive programme run by Elan Group across four of its Gurugram malls. It includes cultural performances, workshops, family activities, themed décor, pop-up markets and tenant events.
Which malls are part of the campaign?
The campaign covers Elan Epic in Sector 70, Elan Miracle in Sector 84, Elan Town Centre in Sector 67 and Elan Mercado in Sector 80, all in Gurugram.
When do the campaign events take place?
Events were held on 17, 18 and 20 October 2026. Further events are scheduled for 27 and 28 October, 29 October, 30 October, 6 November and 7 November 2026.
Does this campaign affect home prices or residential projects?
No. The campaign is aimed at retail visitors at existing malls. It does not change the pricing, approvals or possession timelines of any Elan residential project.
Is this an annual Elan event?
Elan has run Diwali campaigns across these malls in previous years. A 2025 programme, 'Dreamदिवाली – A Chapter of Festivities', covered the same four malls, and a Diwali press release from October 2024 named them as well.