Emaar India Reports Strong Festive Response in Gurugram's Rs 3-6 Crore Homes Segment

What was reported

A property trade feature published around 20 October 2026, on festive-season offers ahead of Dussehra, reports that Emaar India is seeing a strong response to its Gurugram projects from buyers in the Rs 3 crore to Rs 6 crore band. According to the feature, these buyers are placing greater weight on spacious layouts, privacy, amenities and the overall living environment.

The feature does not include Emaar unit counts, sales volumes, project-level prices, offer terms or new launch dates. The scale of the response it describes cannot be checked against company figures from this coverage.

What Emaar's CEO said

Emaar India CEO Kalyan Chakrabarti said festive occasions such as Dussehra often encourage buyers to advance their purchase decisions. He said special offers and new launches add further momentum.

In a separate personal finance report, Chakrabarti said: 'We are witnessing a strong response to our Gurugram projects as homebuyers increasingly make considered property decisions during the festive season.'

The property trade feature also says buyer priorities vary across segments, and that location, product quality and long-term value continue to shape purchase decisions.

Wider market context

JLL's Q2 2026 report on the Delhi NCR residential market says Gurugram accounted for 43% of the region's residential sales in the quarter, the largest share. The same report names Dwarka Expressway, Golf Course Extension Road, New Gurugram and Manesar as the main demand locations.

A personal finance report says sales of homes in the Rs 2 crore to Rs 5 crore bracket in Gurugram rose nearly 20% in the first nine months of 2026. It credits improved connectivity, new residential developments and larger-format apartments with drawing upgrade buyers.

A national PropIndex report from Magicbricks shows residential demand across India rose 8.2% quarter-on-quarter in July to September 2026.

A property trade report says Gurugram recorded residential launches worth Rs 1.38 lakh crore in 2025, as developers introduced Navratri incentives amid improving buyer sentiment.

Other developers' views

The same property trade feature quotes Smartworld Developers' Ashish Jerath, who says the company sees steady end-user interest in homes up to Rs 3 crore and demand in the Rs 10 crore-and-above category. Developers, the feature says, see interest across a wider price spread than the Rs 3-6 crore band alone.

An undated market report carried by a business news site says developers continue to see interest from high-net-worth individuals and corporate executives, despite a broader cooling in market activity over the past year.

A news agency report carried by a national newspaper says rising property prices and higher ticket sizes have made buyers more conscious of affordability and future returns. The same report says developers continue to plan luxury launches, although sales growth remains a factor to watch.

Emaar's Gurugram projects

Serenity Hills, Sector 86. Launched on 12 November 2025, the project will have 997 apartments across seven towers, according to Chakrabarti. Prices are Rs 3 crore to Rs 5.7 crore per unit, all-inclusive. The first phase covers 15 acres, and the total investment is around Rs 1,600 crore excluding land cost. The project is planned as a green development with IGBC Platinum pre-certification, built in partnership with the landowner. A second phase of about 11 acres is to be launched later, with no date announced.

Urban Ascent, Sector 112. A 9.2-acre luxury project with 816 apartments, priced between Rs 2.5 crore and Rs 6 crore, on a joint development agreement with landowners. Emaar expects revenue of around Rs 3,400 crore from the project. Estimated completion is four to five years.

What it means for buyers and investors

For buyers in the Rs 3-6 crore band, the coverage points to a festive period in which Emaar is actively marketing and in which demand is strong across Gurugram. It does not give offer terms, so buyers would need to get pricing and payment schedules directly from the developer and check project registration on the state RERA portal before committing.

For investors, the figures in circulation are market-level: Gurugram's share of NCR sales, and growth in the Rs 2-5 crore bracket. None of the coverage gives Emaar-specific sales or absorption data, so company-level demand cannot be measured from these reports.

What comes next

The coverage does not give a date for any Emaar launch tied to Diwali. A Smartworld launch on Golf Course Extension Road is expected around Diwali, according to the same property trade feature. Serenity Hills' phase two has no launch date. Construction timelines for Serenity Hills, set in November 2025, were for work to start within a few months of launch and for delivery in five years.