Project Launch
Experion Developers Launches Phase 2 of Experion Virsa Plotted Township on Amritsar's GT Road
Experion Developers, an FDI-funded real estate developer, has launched Phase 2 of its luxury residential township, Experion Virsa, on the Grand Trunk Road in Amritsar. The October 2025 launch marks a significant expansion following the successful completion of Phase 1, reflecting the strong demand for high-quality, culturally inspired housing in the region.

| Developer | Experion Developers (100% FDI-funded, Singapore-backed) |
|---|---|
| Project Name & Status | Experion Virsa; Phase 1 completed, Phase 2 launched October 2025 |
| Location | Grand Trunk Road (NH 44), between villages of Manawala and Rakh Jhita, Amritsar |
| Total Land Area | 93 acres (plotted development) |
| Product Type & Configurations | Residential plots only; 162 sq m to 632 sq m sizes available |
| Total Units | 574 residential plots (Phase 1) |
| Price Band (Phase 1) | ₹31.55 lakh onwards (documented starting price) |
| Possession Timeline (Phase 1) | June 2024 (stated schedule); Phase 2 expected by December 2029 |
| RERA Registration | PBRERA-ASR02-PR1082 (Phase 1 & 2 combined) |
| Planned Investment | ₹250+ crore by Phase 2 completion |
Project Overview & Launch Event
Experion Developers, an FDI-funded real estate developer, has launched Phase 2 of its luxury residential township, Experion Virsa, on the Grand Trunk Road in Amritsar, following the exceptional success of Phase 1. To meet the robust demand and further its commitment to the city, Experion is 'doubling down' on Amritsar with a planned investment set to exceed Rs 250 Crores by the time Phase 2 concludes.
Spread across ~93 acres, Experion Virsa is among Punjab's most thoughtfully designed residential communities. The promoter is Parador Developers (Amritsar) Private Limited.
Product Type & Plot Configurations
Experion Virsa is exclusively a plotted residential development with no apartment units. The project has residential plots ranging from 162 square meters to 632 square meters. There are 578 apartments in experion virsa appears to be data inconsistency in secondary sources; official project documentation confirms plots only.
The project offers a total of 574 units in Phase 1. Plot flexibility accommodates both compact and large home requirements, allowing buyers to design custom homes within the township framework.
Pricing & Payment Details
With prices beginning at approximately ₹31.55 lakh, Experion Virsa offers buyers the chance to own a piece of land in a premium township. Multiple sources cite starting prices ranging from ₹25 lakh to ₹54 lakh depending on plot size and phase; exact Phase 2 pricing has not been publicly disclosed as of September 2026.
Possession Timeline
The first phase of the project is scheduled for possession in June 2024. The possession is expected by December 2029 for Phase 2. Phased handovers are underway, with structural infrastructure reported as heavily in progress as of mid-2026.
RERA Registration & Regulatory Status
Experion Virsa Amritsar is registered under RERA with the number PBRERA-ASR02-PR1082. This ensures that the project follows all legal guidelines and provides clear information to buyers. Registration covers both Phase 1 (completed) and Phase 2 (launched).
Location & Locality Context
Situated along the Grand Trunk Road between the villages of Manawala and Rakh Jhita, the project enjoys excellent visibility and accessibility. The township lies en route to the world-famous Darbar Sahib, making it easy for residents to connect with the spiritual and cultural heart of Amritsar.
GT Road has a promising social and physical infrastructure and an emerging neighbourhood. The GT Road/Manawala stretch is currently one of Amritsar's fastest-growing real estate corridors, making these plots highly attractive to local business owners, national brands, and NRI investors looking for long-term capital appreciation and solid rental yields.
Sri Guru Ram Dass Jee International Airport has a 3,658-metre runway, CAT III-B capability and infrastructure for wide-body aircraft, strengthening its relevance for international travellers and overseas Punjabi families.
Design & Cultural Positioning
The entrance of the township has been designed with the concept of Miri and Piri, symbolizing a balance of spiritual and worldly strength. Inside the township, five chowks have been planned and named after Punjab's historic rivers—Beas, Ravi, Sutlej, Chenab, and Jhelum.
The township has been conceptualized to seamlessly blend traditional Punjabi cultural values with modern lifestyle amenities, creating a unique residential offering in the region.
Amenities & Infrastructure
Children's Play Area, Park, Gazebo, Amphitheatre, Jogging Track and Basketball Court are some of the key amenities of Experion Virsa. Safety and infrastructure have also been prioritized with controlled access points, internal roads, and modern drainage and water systems.
Experion Virsa has been designed with intergenerational living in mind, featuring shared open spaces, recreational zones, and infrastructure aligned with diverse lifestyle needs.
Development phases
Frequently asked questions
What is Experion Virsa?
Experion Virsa is a luxury residential township located on the Grand Trunk Road in Amritsar, launched by FDI-backed Experion Developers in phases. It is a plotted development, not apartments.
What plot sizes are available?
The project has residential plots ranging from 162 square meters to 632 square meters. This range accommodates diverse buyer needs from compact homes to large family residences.
Is Experion Virsa RERA registered?
Experion Virsa Amritsar is registered under RERA with the number PBRERA-ASR02-PR1082, which ensures that the project follows all legal guidelines and provides clear information to buyers.
What is the location advantage?
The township is situated along the Grand Trunk Road between Manawala and Rakh Jhita with excellent visibility and accessibility, lies en route to the world-famous Darbar Sahib, and offers proximity to Amritsar's core areas with shopping centres, healthcare facilities, and schools within convenient reach.
When is possession expected?
The first phase of the project is scheduled for possession in June 2024. Phase 2 possession is expected by December 2029.
Who is the developer?
Experion Developers Private Limited is a 100% FDI-funded private real estate developer, a wholly owned subsidiary of Experion Holdings Pte. Limited, Singapore, which is the real estate investing arm of the AT Holdings group, a Singapore-based diversified investment firm with assets under management of approximately USD 2.4 billion.