Project Launch
HoABL Announces Luxury Residential Tower at Chowpatty in South Mumbai Entry
The House of Abhinandan Lodha (HoABL) has announced its entry into Mumbai's vertical real estate segment with an investment plan of ₹2,500 crore across three projects. The Chowpatty Residential Project, located near Girgaon Chowpatty, is a premium residential development designed to offer around 50,000 sq. ft. of luxury living space.
| Developer | House of Abhinandan Lodha (HoABL) |
|---|---|
| Location | Girgaon Chowpatty, South Mumbai |
| Project Type | Ultra-premium residential tower |
| Development Area | Approximately 50,000 sq. ft. |
| Status | Announced; scheduled launch from Q2 FY 2025-26 |
| Investment (Portfolio) | ₹2,500 crore across three Mumbai projects |
| Development Timeline | Five-year development window |
| Connectivity | Charni Road and Grant Road railway stations nearby; metro network accessible |
Project Overview
HoABL announced its foray into the vertical real estate sector with three marquee projects located across Mumbai on April 23, 2025. The Chowpatty Residential Project, located near Girgaon Chowpatty, is a premium residential development capitalizing on its prime location and scenic surroundings. The Chowpatty Beach project is poised to become a marquee residential destination.
Developer & Strategy
HoABL has taken a significant step into Mumbai's vertical real estate, and the company feels prepared to bring innovation, tech-enabled execution, and customer-centric ethos into high-rise construction. With a collective development potential of 3.1 million square feet across all three projects, the company expects to generate revenue of ₹3,500 crore, with an investment of ₹2,500 crore. Projects are backed by a mix of internal accruals and structured debt, optimized for pre-sales and working capital requirements.
Location & Infrastructure Context
Chowpatty is a popular beachside locality located in the Girgaon area of central Mumbai, situated on the coast of the Arabian Sea. The locality has a PIN code of 400007 and is well connected to other prominent areas like Gamdevi, Mumbai Central and Tardeo. It is well connected by the metro network, and two important railway stations—Charni Road and Grant Road—are in close proximity. Charni Road station is at a distance of around 1.1 km while Grant Road station is around 1.9 km from Chowpatty, both on the Western Railway line providing direct connectivity to central Mumbai and the western suburbs.
Market Position & Demand
Property rates in Chowpatty have shown an upward trajectory over recent years due to its premium location and social infrastructure, with average rates for 1 BHK flats ranging between ₹6-9 Cr. The locality's residential scene is witnessing major realtors investing in new housing projects. The average transaction rate in Chowpatty is ₹38,048 per sq ft, based on recent transactions in the area.
Timeline & Status (as of September 2026)
All three HoABL projects are scheduled to launch from Q2 of FY 2025-26 (July–September 2025), with a five-year development window, each focusing heavily on timely execution and regulatory preparedness. As with HoABL's early-stage vertical launches, buyers should track the project's RERA registration and construction milestones as they are published.
Three-Project Portfolio
HoABL's three vertical projects are an American Culture Center in Marine Lines, a luxury residential tower overlooking Chowpatty Beach, and a township-based joint development venture with Mittal Builders in Naigaon. In collaboration with Mittal Builders, HoABL plans to develop an expansive township in Naigaon with a development potential exceeding 3 million sq. ft., aiming to cater to the affordable-to-mid-income housing segment.
Frequently asked questions
What is HoABL's background in real estate?
The House of Abhinandan Lodha (HoABL), founded in 2020 by Abhinandan Lodha, is an Indian real estate company headquartered in Mumbai and develops residential plotted land projects.
Why is HoABL entering vertical real estate now?
According to Abhinandan Lodha, chairman of HoABL, the firm initially chose to focus on horizontal land due to untapped scope for innovation, and having built a strong brand in that space, the company feels prepared to bring innovation and customer-centric ethos into high-rise construction.
Are HoABL projects RERA-registered?
All HoABL projects are RERA-registered, ensuring legal compliance and buyer protection.
What is the expected possession timeline for the Chowpatty project?
The project is scheduled to launch from Q2 of FY 2025-26, with a five-year development window.
What is Chowpatty's appeal as a residential location?
Chowpatty offers an excellent lifestyle with its prime beachfront location as a major advantage, well-connected to various modes of public transport, with proximity to Marine Drive and Nariman Point for work and activities.
How does this compare to HoABL's other Mumbai projects?
HoABL's three-project Mumbai foray targets Marine Lines, Girgaon Chowpatty, and Naigaon, with a combined development potential of approximately 3.1 million sq. ft.