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M3M Sector 98 Noida: Mixed-Use Ultra-Luxury Project with Brabus Residential Branding Set for Q2 FY27 Launch

M3M Sector 98 Noida is an upcoming mixed-use development spanning approximately 6 acres of prime land, integrating residential and commercial spaces. The project's expected launch in Q2 FY27 has already generated market interest, particularly due to the Brabus association.

Realty News — M3M Sector 98 Noida: Mixed-Use Ultra-Luxury Project with Brabus Residential Branding Set for Q2 FY27 Launch
LocationPlot No. 8, Sector 98, Noida
DeveloperM3M India
Land SizeApproximately 6 acres of prime land
Project TypeMixed-use development, integrating residential and commercial spaces
Residential ComponentUltra-luxury branded residences with exclusive brand association with Brabus, the globally renowned German luxury automobile and performance brand known for its precision engineering, bold aesthetics, and uncompromising standards of luxury
Commercial ComponentPremium high-street retail, offering a high-street retail destination designed exclusively as a commercial space
Expected LaunchQ2 FY27 (July–September 2026)
Pricing & ConfigurationNot yet disclosed; available upon launch or from M3M sales desk
RERA StatusRegistration expected prior to or during launch; check UP RERA portal for official confirmation
ConnectivityPositioned along the highly strategic Noida Expressway belt with direct access to the Noida-Greater Noida Expressway, ensuring swift connectivity to Delhi, Greater Noida, key corporate hubs, IT parks, and commercial centers

Project Overview & Concept

M3M Sector 98 is an upcoming landmark mixed-use development by M3M India, strategically located at Plot No. 8, Sector 98, Noida, spread across approximately 6 acres of prime land, poised to redefine the concept of luxury urban living and high-street retail in the NCR region.

The concept of mixed-use development reflects the evolving preferences of modern urban dwellers who seek proximity, accessibility, and convenience within their living environments. By combining ultra-luxury apartments with a high-street retail address, the project aims to create a self-sustained ecosystem that supports both lifestyle indulgence and commercial vibrancy.

Residential Component & Brabus Branding

The residential segment of the development will feature ultra-luxury branded residences, marking a significant milestone in Noida's real estate landscape. Its exclusive brand association with Brabus, the globally renowned German luxury automobile and performance brand, known for its precision engineering, bold aesthetics, and uncompromising standards of luxury, brings a distinctive design philosophy to this residential collaboration.

This collaboration introduces a new category of branded residences in Noida, where the ethos of automotive excellence meets residential sophistication. The design language is likely to reflect sleek lines, powerful structural presence, refined finishes, and curated lifestyle spaces that resonate with Brabus' performance-driven identity.

Commercial & Retail Component

M3M Sector 98 Noida is a 6-acre ongoing commercial project offering premium high-street retail on Noida Expressway, launching soon in Q2 FY27.

Unlike traditional enclosed malls, Upcoming M3M Sector 98 is envisioned as a high-street commercial destination. High-street retail formats offer enhanced brand visibility, open-access storefronts, pedestrian-friendly boulevards, and a more engaging shopping experience. This layout not only improves customer interaction but also strengthens the brand presence of retail outlets through direct frontage and improved accessibility.

The commercial segment will feature a premium high-street retail destination designed to host luxury brands, fine dining restaurants, boutique stores, and lifestyle outlets.

Location & Connectivity

Positioned along the highly strategic Noida Expressway belt, Sector 98 has emerged as one of the most premium and well-connected addresses in Noida. The location offers direct access to the Noida-Greater Noida Expressway, ensuring swift connectivity to Delhi, Greater Noida, key corporate hubs, IT parks, and commercial centers.

Sector 98 is one of the major employment hubs of Noida and features Noida Authority Office, Paytm Office, PwC, Axis India. Sector 98 is strategically located on Noida - Greater Noida Expressway and provides easy connectivity with the public transportation system and 2 metro stations of the Delhi Metro - Okhla Bird Sanctuary Metro Station and Botanical Garden Metro Station.

The surrounding micro-market is already home to established residential communities, corporate offices, and educational institutions, making it a high-potential zone for both residential demand and retail footfall.

Market Context & Timing

As Noida continues to expand its infrastructure and corporate footprint, demand for premium retail destinations is expected to grow steadily. M3M Sector 98 Noida is strategically timed to capitalize on this upward trajectory, aligning its launch with the continued maturation of the Noida Expressway corridor.

With its expected launch in Q2 FY27, M3M India presents an early-stage investment opportunity in a fast-growing micro-market. Noida is becoming a hub for ultra-luxury residential real estate, attracting global brands and affluent buyers to micro-markets like Sector 94, 98, 124, 128, and 150.

Sources

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