Phoenix Mills Marks Entry to Thane with 1.3 Million Sq Ft Mixed-Use Mall at Majiwada Junction

Project Overview and Developer Commitment

In its March 2025 corporate presentation filed with stock exchanges, Phoenix Mills showcased this Thane project as 'The new city-center lifestyle destination in Thane'. While the final mall branding, tenant mix and exact completion timeline are yet to be announced, these official disclosures confirm Phoenix Mills' serious, long-term commitment to the Majiwada–Thane Eastern Express Highway belt.

Phoenix Mills' wholly owned subsidiary Sparkle Two Mall Developers Pvt. Ltd. acquired the former Huhtamaki land parcel in Majiwada in 2023 in a transaction valued at around ₹429 crore, executed through multiple conveyance deeds. The 11.5-acre site clearing marks the formal commencement of the Phoenix Mills project, a massive 1.5 million-square-foot mixed-use development.

Product Configuration and Amenities

The development is described as a modern mixed-use development on ~11.5 acres at Majiwada Junction, with Phase 1 retail indicated at ~1.3 million sq ft, supported by an indicative render.

The 11.5-acre site is designed for a comprehensive development mix: retail of 1.2–1.5 million square feet of leasable area; premium hotel to cater to business travelers; and office spaces expected to be integrated into later phases. The mall is planned to include a multiplex (PVR/INOX).

Location Context and Connectivity

Majiwada serves as the primary gateway for Thane, connecting the Eastern Express Highway (EEH) with the Mumbai-Nashik Expressway and Ghodbunder Road. This high-visibility location is expected to draw footfall not only from local residential clusters like Balkum and Kolshet but also from neighboring areas like Bhiwandi and Kalyan.

Majiwada boasts excellent connectivity via the Eastern Express Highway and Ghodbunder Road. Once a suburban locality, it has transformed with modern infrastructure, top-tier amenities, and key facilities like schools, hospitals, and retail centres.

Thane Railway Station is located 4.5 km away from the locality. Key roads like the Eastern Express Highway and Ghodbunder Road connect to Mulund in 15 minutes and Mumbai Airport in 45 minutes.

Market Context and Retail Demand

Thane, with a population of over 30 lakh and a rapidly expanding residential landscape, has been experiencing a significant retail deficit. Existing malls like Viviana Mall in Majiwada, Korum Mall in Cadbury Junction, RMall in Manpada, and The Walk in Hiranandani Estate have been operating at near-capacity, underscoring the urgent need for more large-format retail destinations.

For years, Viviana Mall has remained the dominant retail destination in Majiwada, often facing significant overcrowding during weekends. Market analysts suggest that the entry of a Phoenix-branded mall will help distribute this consumer pressure while introducing global luxury brands that are currently underrepresented in the Thane market.