Market Entry
Puravankara enters Delhi-NCR with ₹5,200 crore Greater Noida township on 13.44-acre acquisition
Bengaluru-based Puravankara Ltd has announced its first Delhi-NCR project, acquiring a 13.44-acre land parcel in Greater Noida for ₹340 crore through its subsidiary Prudential Housing and Infrastructure Development Limited. The company plans a ₹5,200 crore gross development value premium residential township positioned near the Yamuna Expressway and upcoming Noida International Airport.
| Land acquisition | 13.44 acres, ₹340 crore (September 2026) |
|---|---|
| Project GDV | ₹5,200 crore |
| Saleable area | 4.57 million sq ft |
| Developer | Puravankara Limited (Bengaluru-based, founded 1975) |
| Execution vehicle | Prudential Housing and Infrastructure Development Ltd (wholly-owned subsidiary) |
| Project type | Premium high-rise residential township |
| Location context | Along Yamuna Expressway and DMIC stretch; 70 km southeast of Delhi |
| Market entry | First project in Delhi-NCR; largest FY27 land deal |
Project Acquisition & Market Entry
Bengaluru-based realty developer Puravankara Ltd has made its debut in the Delhi-NCR market by acquiring a 13.44-acre land parcel in Greater Noida for ₹340 crore. The land has been allotted to Puravankara's wholly-owned subsidiary, Prudential Housing and Infrastructure Development Limited, through an e-auction conducted by DMIC Integrated Industrial Township Greater Noida Limited.
The company plans to develop a large-scale residential project with an estimated Gross Development Value (GDV) of about ₹5,200 crore. The plot has a saleable potential of 4.57 million sq ft. The acquisition, dated September 22, 2026, represents the company's maiden foray into the region and its largest land transaction in FY27 so far.
Project Positioning & Location Strategy
The developer intends to position the project as a premium high-rise residential township, leveraging connectivity via the Yamuna Expressway and proximity to the upcoming Noida International Airport. The plot, located along the Delhi–Mumbai Industrial Corridor (DMIC) stretch in Greater Noida, offers a saleable potential of approximately 4.57 million sq ft.
The land parcel, planned as an integrated township, benefits from access to key regional infrastructure, including the Yamuna Expressway and Noida International Airport at Jewar.
Greater Noida Infrastructure & Market Context
Noida International Airport at Jewar began commercial flight operations in June 2026. Yamuna Expressway benefits residents of Greater Noida by providing direct access to Agra, Mathura, and the upcoming Jewar Airport. Examples include DND flyway, Noida-Greater Noida Expressway, Yamuna Expressway, Eastern Peripheral Expressway (KMP Expressway), and Aqua line of Delhi Metro.
The average price of residential properties in Greater Noida stands at ₹7411 per sq ft, reflecting consistent demand and appreciation over the years. Greater Noida remains a promising real estate market due to improving infrastructure, employment growth, better connectivity, and increasing end-user demand.
Developer Profile & Portfolio Expansion
Puravankara Limited was established in 1975 by Ravi Puravankara and is headquartered in Bangalore. With a presence across 9 cities, the company has built a strong reputation for quality, innovation, and customer-centricity. Its diverse portfolio spans luxury apartments, premium homes, plotted developments, and commercial spaces, consistently setting benchmarks in design, construction quality, and timely delivery.
With this deal, the developer's FY27 business development pipeline across Delhi-NCR, Mumbai and Bengaluru now spans about 10.74 million sq ft of saleable area and an estimated GDV of ₹14,100 crore.
Market Reception
Following the announcement on September 22, Puravankara's shares rose about 1.5–4% during the day, touching an intraday high of ₹223.70 on the BSE, as investors reacted positively to the company's NCR entry and the size of the GDV pipeline.
Frequently asked questions
Is this project already launched for sales?
As of September 2026, Puravankara has acquired the land and announced the project as upcoming. Detailed configurations, pricing, and formal market launch timeline have not yet been disclosed.
What product types will be offered?
The project is positioned as a premium high-rise residential township. Specific unit configurations (BHK options) and amenities are yet to be detailed in the official brochure.
What is the expected possession timeline?
No possession timeline has been announced. Typical township projects of this scale generally have multi-phase development timelines spanning 5–7 years from land acquisition.
Is the project RERA registered?
RERA registration details have not yet been made public. Registration will be required once the project is formally launched and submitted to UP RERA authorities.
Why is Greater Noida attractive for premium residential development?
Greater Noida benefits from the operational Jewar Airport (as of June 2026), seamless expressway connectivity via Yamuna Expressway, metro access, industrial and employment growth, and strong infrastructure momentum. The region is transitioning from affordability-focused to premium and mid-luxury segments.
What is Puravankara's track record in delivering projects?
Puravankara has delivered over 100 residential and commercial projects across 9 Indian cities over five decades. The company operates under brands including Purva (luxury), Provident Housing (affordable), and Purva Land (plotted developments).