Developer Offers
Sanjeevini Group Offers Festive Buy-Now-Pay-Later Scheme on Select Bengaluru Projects
Bengaluru developer Sanjeevini Group said on 28 October 2026 that eligible homebuyers can use a buy-now-pay-later scheme on certain of its projects this festive season. The statement describes the offer in general terms and does not list the projects, payment terms or charges.
| Developer | Sanjeevini Group (Sanjeevini Properties Pvt Ltd), Bengaluru |
|---|---|
| Scheme | Buy Now Pay Later offer for eligible homebuyers on select projects |
| Announced | Statement dated 28 October 2026 |
| Festive period referenced | October to December 2026 |
| Localities named | Gunjur-Varthur corridor and New Whitefield, East Bengaluru |
| Spokesperson | Suresh H.A., Managing Director |
| Company track record (Oct 2026 interview) | 8 projects delivered across 1.5 million sq ft; 3 million sq ft under development across Bengaluru |
| Varthur elevated corridor | Rs 488 crore project on SH-35; revised completion deadline December 2026 per KRDCL |
What happened
Suresh H.A., Managing Director of Sanjeevini Group, issued a festive-season statement dated 28 October 2026. It says eligible homebuyers can use a Buy Now Pay Later scheme this festive season on certain Sanjeevini Group projects. The statement ties the offer to the October to December 2026 period, which it describes as traditionally important for residential real estate because of festive sentiment, year-end financial planning and homebuying aspirations.
The statement covers the offer in general terms only. It does not name the eligible projects, and it does not set out the scheme's eligibility rules, down payment, interest or fees, or any discount amount.
What the developer says about the scheme
Suresh H.A. said the scheme should give homebuyers more financial flexibility, better planning and an easier route into the housing market. He said the group is committed to residential projects in the Gunjur-Varthur corridor and New Whitefield, which he described as the two micromarkets most accessible to employment hubs in East Bengaluru.
The same statement says volume demand is subdued, but value economics are improving, with supply and demand both moving toward premium homes. He credited Bengaluru's technology and global capability centre ecosystem, employment and end-user demand for keeping prices range-bound while supply has matched evolving demand.
About the developer
Sanjeevini Group is a Bengaluru-focused residential developer founded in 2010. Founder and Chairman Umesh Gowda H.A. and Managing Director Suresh H.A. lead the firm. Its listed office is at Narayanappa Garden, near Svastha Hospital, Whitefield.
In an October 2026 interview, Suresh H.A. said the company has delivered 8 projects across 1.5 million sq. ft. and is developing 3 million sq. ft. across Bengaluru. A brickfi developer profile gives a different figure of 10.2 lakh sq. ft. (938 units) delivered since 2018. A PTI report from August 2025 said the group had developed over 15 lakh sq. ft. of residential, commercial and mixed-use space since it began in Bengaluru in 2010. The company says its pipeline includes over 30 lakh sq. ft. of upcoming development, including a new project in Gunjur.
On 29 October 2026, Chairman Umesh Gowda H.A. said the sector is moving toward a more mature, demand-driven phase in which buyers focus on quality and location.
Corridor and road context
Suresh H.A. described Gunjur-Varthur and New Whitefield as emerging micromarkets gaining prominence as buyers look for better connectivity, modern amenities and long-term value. The SH-35 corridor links Whitefield, Varthur, Gunjur, Sarjapur and the Outer Ring Road.
The Karnataka Road Development Corporation (KRDCL) has set a revised deadline of December 2026 to complete the Rs 488 crore Varthur elevated corridor on State Highway-35. The work was originally due in November 2021, after it began in May 2019. Other reports put full completion of the wider road upgrade in 2027, with some properties still in limbo because of unresolved land acquisition.
Two proposed links are also reported: a 2-km elevated flyover between Varthur and Gunjur, and a 6.2-km, 140-ft-wide road from Gunjur to the Outer Ring Road via New Horizon College. No dates have been reported for either proposal.
Market backdrop
In a top-seven-city report dated 29 October 2026, Bengaluru is listed with 16,670 units, up 12%. The same report says prices rose in every city covered, led by Bengaluru, where prices were up 14.5% to Rs 11,293 per sq. ft.
The same report says launches are outpacing sales and inventory is rising, so developers are likely to lean on festive offers and end-user demand to keep sales moving. It also says the Reserve Bank of India's recent monetary-policy shift has introduced caution, and asks whether higher borrowing costs will dampen buyer sentiment.
What it means for buyers and investors
For buyers, a buy-now-pay-later arrangement changes the payment timing, not the price of the home as stated by the developer. Business Standard explains that such schemes let consumers buy now and pay in instalments over weeks or months, and advises borrowers to first ask whether the arrangement suits them.
General commentary on festive buying notes that developers often offer deferred or flexible payment plans to attract buyers short on immediate cash. The same commentary says such schemes can lower the entry barrier while masking higher total ownership costs or balloon payments tied to construction milestones. This is general commentary and is not specific to Sanjeevini's scheme.
- Compare the full payment schedule and the total cost, not only the monthly instalment.
- Check RERA registration of the specific project before committing.
- Compare lender rates if a home loan will be used alongside the scheme.
For investors, the statement offers no sales or price figures for the scheme, so its effect on resale values or rental yields cannot be measured from the announcement alone.
The Adwaith in Gunjur
The developer's flagship project in Gunjur is The Adwaith. A PTI report from 31 August 2025 described it as a luxury residential project spread over 8.3 acres with 668 units, built on a joint development model with the landowner. It gives a built-up area of about 17 lakh sq. ft., units priced upwards of ₹1.7 crore, expected delivery in 30 months, and an expected revenue of about ₹1,200 crore for the group.
In the October 2026 interview, Suresh H.A. said the developer is committed to delivering The Adwaith by August 2027. The festive statement did not name The Adwaith as a scheme project, so this announcement does not confirm that it is covered by the offer.
What comes next
The offer is described as running this festive season, within the October to December 2026 period. No end date has been announced in the statement. The KRDCL revised deadline for the Varthur elevated corridor falls in December 2026, while the wider road work is reported for 2027. Buyers who want to test the offer should check the project list and terms directly with the developer, as the statement does not provide them.
Frequently asked questions
What did Sanjeevini Group announce?
On 28 October 2026, Managing Director Suresh H.A. said eligible homebuyers can use a Buy Now Pay Later scheme this festive season on certain Sanjeevini Group projects in Bengaluru.
Which projects are covered by the scheme?
The festive statement does not name the individual projects. It refers to the Gunjur-Varthur corridor and New Whitefield as the company's focus areas.
Until when does the festive offer run?
The statement ties the offer to the festive season within the October to December 2026 period. It does not give a specific end date.
Is the Varthur road corridor ready?
The Karnataka Road Development Corporation has set a revised deadline of December 2026 for the Rs 488 crore Varthur elevated corridor on SH-35. Other reports put completion of the wider road work in 2027.
What should buyers check before using a buy-now-pay-later scheme?
Business Standard advises borrowers to first ask whether such a scheme is right for them. Buyers should also compare the full payment schedule and total cost, and check RERA registration of the specific project.