Sobha Strada: Mixed-Use Serviced Residences & Retail Launch in Sector 106, Gurgaon

Project Overview

Sobha Strada is a serviced-residence and retail development by Sobha Limited, coming up in Sector 106, Gurugram, as part of the larger SOBHA Downtown precinct on Dwarka Expressway. Unlike a conventional apartment project, Strada is built around a managed, hospitality-style living format — 251 one-bedroom serviced residences paired with a dedicated retail plaza, run with hotel-style services rather than a typical resident-managed RWA setup.

The project spans 2.03 acres (≈8215 m²) with Type: Mixed-use commercial & residence configuration including 1-Bed Serviced Residences + Retail Spaces, with RERA Registration RC/REP/HARERA/GGM/1010/742/2025/113 (registered Nov 17, 2025). The structure comprises 4 basements + Ground + 31 floors of retail and serviced residences.

Configuration & Pricing

Studio units carry super areas from 857 sq ft to 1,026 sq ft with a carpet efficiency of around 47%, which is typical for compact studio and serviced-apartment formats where common areas and services take a larger share.

Pricing has moved from a launch rate of ₹24,000 per sq ft to roughly ₹26,000 per sq ft. Indicative apartment prices range from ₹2.23 Cr (1 BHK) to ₹2.67 Cr (1 BHK). Sobha Strada's serviced residences are priced from approximately ₹2.03 Cr onwards for the entry-level Type C layout (856.87 sq.ft.), with larger layouts, including the Type A1 terrace variant at 1,026.37 sq.ft., priced proportionally higher.

Payment plan options include 30:70 (30% upfront, balance after defined period), 15:85 (minimal booking outflow, balance at possession), construction-linked plans aligned with project milestones, and extended payment options spread over 4+ years.

Location & Infrastructure Context

Sector 106 remains connected to Dwarka Expressway, IGI Airport, Delhi border areas, Diplomatic Enclave, and multiple parts of Gurgaon, which adds everyday movement convenience for residents and investors alike. Dwarka Expressway (0.1 km) provides direct connectivity to Delhi and Kherki Daula, with smooth access to IGI Airport in about 20 minutes. The approved Gurugram Metro Phase 1, with a station at Sector 101, is expected to be operational by 2027–28, improving intra-city connectivity.

Sector 106 is gradually positioning itself as one of the most important high-end residential micro-markets on Dwarka Expressway, driven by improving infrastructure execution, rising NRI participation, strong developer confidence, and increasing demand from buyers looking beyond older Gurgaon corridors. Sector 106 is one of the fastest-growing areas in the city. It lies near the Dwarka Expressway, which connects Gurgaon to Delhi. This improves daily travel and accessibility. Residents can easily reach IGI Airport and major business hubs.

Mixed-Use Format & Investment Appeal

For investors, the structure is the appeal: a Sobha-built asset on the Dwarka Expressway that combines high-street retail with compact, rentable studio units, aimed at rental yield and capital appreciation rather than end-use family living.

For investors considering the retail units, Gurugram's organised retail supply has been running tight: CBRE's India Retail Figures report for H1 2025 flagged Grade A retail vacancy in the city at an all-time low, which is generally a supportive signal for well-located new retail supply. From an investment standpoint, the project is positioned to generate steady rental income, especially due to its location on Dwarka Expressway and the demand for serviced living formats. With possession targeted for December 2032, investors have a long runway for capital appreciation, followed by potential rental yields driven by working professionals and business travelers in the vicinity.

Amenities

Beyond being a shopping and lifestyle destination, SOBHA Strada offers handpicked amenities such as Lap Pool, Kids' Pool, Alfresco Dining, Outdoor Fitness Area, and Business Lounge. Expert service partners ensure bespoke conveniences, including on-demand laundry, housekeeping, and round-the-clock reception with concierge support.