Retail Leasing
Swarovski Opens New Store at DLF Promenade in Vasant Kunj, New Delhi
Swarovski, the Austrian luxury jewellery and crystal brand, has opened a new retail store at DLF Promenade in Vasant Kunj, New Delhi, according to a trade report dated 31 October 2026. The store adds to the mall's luxury and premium brand mix.
| Reported on | 31 October 2026 |
|---|---|
| Retailer | Swarovski, Austrian luxury jewellery and crystal brand |
| Location | DLF Promenade, Vasant Kunj, New Delhi |
| Mall address | 3 Nelson Mandela Road, Vasant Kunj, New Delhi 110070 |
| Mall size | About 4.6 lakh sq ft; opened in 2009 |
| Mall tenants | 110 brand stores and 10 kiosks, per DLF's release dated 19 November 2024 |
| Products | Necklaces, earrings, bracelets, rings and watches |
| Mall owner and developer | DLF |
What happened
A trade report dated 31 October 2026 says Swarovski has opened a new retail store at DLF Promenade in Vasant Kunj, New Delhi. The report describes the move as an expansion of the brand's retail presence in India's luxury shopping segment.
The store sells the brand's crystal jewellery, watches and other lifestyle collections to shoppers in Delhi. Swarovski's jewellery uses precision-cut crystals and is aimed at premium fashion and gifting buyers.
The report names only Swarovski and DLF Promenade. It does not give the store's size, lease value, investment or staff numbers, and it does not quote an official from either company.
The mall
DLF Promenade sits at 3 Nelson Mandela Road in Vasant Kunj, close to the Jawaharlal Nehru University campus. The mall covers about 4.6 lakh sq ft and opened in 2009. DLF describes it as the fashion-forward mall of Delhi-NCR.
DLF's release dated 19 November 2024 gives the mall 110 brand stores and 10 kiosks. That count may have changed since. The mall is linked to two neighbouring malls, Ambience Mall and DLF Emporio. Listings show opening hours of 11:00 AM to 10:00 PM on most days.
The nearest metro station is Vasant Vihar on the Magenta Line, according to the Delhi Tourism listing.
DLF's retail plans
DLF has said it plans to double its retail mall portfolio from about 5 million sq ft today to over 10 million sq ft by 2030. Its first quarter results for FY27 (April to June 2026) showed rental income up 9 per cent. The overall rental portfolio of 49.6 million sq ft was 95 per cent occupied.
DLF also said it had opened over 80 new brands at its properties since April 2024, and its release of 19 November 2024 lists Armani Beauty and Nike Well Collective at DLF Promenade.
A second mall, DLF Promenade Goa, is planned to open in February to March 2027. DLF has put ₹500 crore into the 7 lakh sq ft project and expects it to earn over ₹150 crore in annual rental income.
What it means for buyers and investors
The Swarovski store is a retail tenancy inside an existing mall. It is not a residential or RERA-registered project, and it does not change any housing supply or prices in Vasant Kunj.
For investors, the report offers one signal: international luxury brands are still taking space in Delhi's organised retail market. The report does not give rent, footfall or lease terms for the store, so there is no local rent benchmark to draw from this news.
What comes next
The report does not announce any further Swarovski openings in Delhi. DLF's stated plan is to grow its mall portfolio to over 10 million sq ft by 2030, with the Goa mall due in early 2027 and the Mall of India in Gurugram still in the pipeline.
Frequently asked questions
Where exactly is the Swarovski store in DLF Promenade?
The report gives the location as DLF Promenade in Vasant Kunj, New Delhi. It does not state the unit number or floor.
When did the Swarovski store open?
A trade report dated 31 October 2026 covered the opening. The report does not give the exact opening day.
What does the Swarovski store sell?
The store sells crystal jewellery, including necklaces, earrings, bracelets and rings, along with watches and other lifestyle collections.
Does this affect home prices in Vasant Kunj?
No. The store is a retail tenant in an existing mall. It is not a residential project and has no direct link to housing prices.
How do I get to DLF Promenade by public transport?
The nearest metro station is Vasant Vihar on the Magenta Line, according to the Delhi Tourism listing.
What is DLF's retail expansion target?
DLF has said it plans to grow its retail mall portfolio from about 5 million sq ft to over 10 million sq ft by 2030.